What Your Moral Personality Profile Means

After you vote on three or more dilemmas and sign in, SplitVote shows you a moral personality archetype. This is what it measures — and how to read it honestly.

The five moral dimensions

SplitVote tracks your votes across five internal dimensions, inspired by how moral psychologists think about ethical reasoning:

• –Utility vs Principle — do you prioritise outcomes (consequentialist) or fixed rules (deontologist)?
• –Freedom vs Safety — do you lean toward individual autonomy (libertarian) or protecting people from harm (paternalist)?
• –Loyalty vs Justice — do you weight bonds to specific people (loyalist) or impartial rules that apply to everyone (universalist)?
• –Risk vs Caution — do you accept uncertain costs to gain something (risk-taker) or prefer the safer, known path (conservative)?
• –Individual vs Collective — do you prioritise what is best for a single person (individualist) or for the group (collectivist)?

These five dimensions are SplitVote's own framing, inspired by decades of moral psychology research. They are not a direct implementation of any single academic theory.

The 18 archetypes

Each archetype represents a pattern of scores across the five axes. The algorithm finds the archetype whose profile is closest to your own scores and assigns it to you.

Your archetype is not a verdict. It is a pattern derived from the specific dilemmas you voted on on SplitVote. A different mix of dilemmas, or a different day, could produce a different result.

What the profile does not claim

The moral personality profile is built for entertainment and self-reflection, not clinical classification. It does not predict behaviour, measure intelligence, or carry any psychological or diagnostic weight.

Researchers who study moral foundations — such as the work behind moralfoundations.org — use validated surveys and large representative samples. SplitVote dilemmas are designed for engagement, not academic measurement.

Want to go deeper into the theories?

The "Utility vs Principle" axis maps loosely onto the consequentialism vs deontology debate in moral philosophy. The "Loyalty vs Justice" axis touches questions that virtue ethics handles uniquely. None of the three frameworks is right or wrong — they each illuminate a different part of how people actually reason.

SplitVote archetypes are for entertainment and self-reflection only — not a psychological assessment, diagnostic tool, or scientific measure.