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A studio wants to digitally resurrect a beloved actor for a final film. The family refuses. Should the studio proceed if the actor left no written wishes?
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Why this dilemma matters
Technology rarely asks for permission once it works, so the ethics has to land before deployment. Choosing “Proceed: the actor's art belongs to culture, and their legacy deserves completion” prioritises the capability it unlocks; choosing “Refuse: without explicit consent, using someone's likeness after death is a violation” gives more weight to the agency it costs.
Worth asking yourself
- Who benefits from this, and who absorbs the risk?
- Could you reverse the choice if it backfired?
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