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A brand uses a realistic AI influencer to promote products to teens. Should the synthetic identity be labeled in every post?

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Why this dilemma matters

Technology rarely asks for permission once it works, so the ethics has to land before deployment. Choosing “Yes. Teens should know when no real person is speaking” prioritises the capability it unlocks; choosing “No. Clear ad labeling is enough” gives more weight to the agency it costs.

Worth asking yourself

  • Could you reverse the choice if it backfired?
  • Does ease here come at someone else’s expense?

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